Quality Management Case Study Example | Topics and Well Written Essays - 3750 words

Quality Management - Case Study Example The objective of any business organisation is to generate profit. Quality Management System (QMS) ensures improvement in business situation and for attaining long term growth. In the today's competitive world, quality is crucial factor for survival in any type of organisation. QMS mainly focus on ensuring Quality Assurance and Quality Control. Quality assurance focuses on overall process and to verify that it is carried out in required manner. Quality control is the accepting or rejecting the product. QC is mainly product oriented approach. QMS involves QC, QA and overall business management process. ISO 9001:2000 is a Quality Management Standard. ISO (International Organisation for Standardisation) is established to develop international standard for management or product or services. They used to conduct auditing process for acquiring ISO certification. This can be applied in all kinds of organisation irrespective to its size and type of business. In the today's shipping service sector, ISO 9001:2000 is crucial for meeting customer satisfaction and thus for ensuring profitability. ISO 9001 is the most suitable standard for quality assurance in shipping sector. Shipping sectors are pressurised to provide a proof of quality management system by their clients as well as by authorities. ... Customer Satisfaction usually determines the growth of the company. Customer satisfaction can be attained by quality of products or services. Dissatisfaction of the customer is mainly arises due to failure in meeting their expectations and demand. IDO is providing more sophisticated services to its passengers and this reflected in their in number of customers increased over the years. Generation of profit is the main objective of shipping companies and so they mainly focused on reducing the daily operational expenses rather than providing efficient services. Cost cutting measures can be seen at everywhere but International Maritime Organisation has made rules and regulations. Cost cutting measures might affect the company in the long run. In the short run it may bring additional income. It is not practical to adopt cost cutting on customer service and maintenance of efficiency. 2 Company Profile: Istanbul Deniz Otobusleri (IDO-Istanbul Seabuses and Fast Ferries Inc.) was established in the year 1987 by Istanbul Metropolitan Municipality mainly with the emphasis on public transport by sea. Firstly they started with 10 seabuses and now they are grown into world's largest seabuses and Ferry service provider. Today they are carrying about 90 million passengers and 5 million vehicles yearly. It has been seen that they are continuously developing year by year. Seabuses are reliable and comfortable for passengers of Istanbul and Marmara Sea. Each seabuses has a capacity of about 500 passengers. In addition, they are allocating more funds for investment and development of vessels. There was tremendous increase in the number of passengers travelling over the last few years. IDO

Response to Intervention Essay Example | Topics and Well Written Essays - 1500 words

Response to Intervention - Essay Example The major advantage of using Response to Intervention Method is that students with learning disabilities and whose performance is below that of their peers is seen sooner rather than later and afforded the necessary interventions that they may need, this allow them more time to try and become successful students rather than their just waiting to fail. This results in a series of intensive group or individual, based programs interventions.The programs help some students in obtaining the necessary support that they need early. The rapid response afforded by Response to Intervention is proving to be cheaper, as opposed to waiting for a case study analysis to be completed that is seen, when other methods of assessment are used.Another key benefit of using the Response to Intervention process is that the long duration a student normally waits before they can begin receiving additional instructional assistance or special education services in school is greatly reduced. This helps in averti ng the usual scenario whereby most students continue on failing to make any significant improvement in their studies for long stretches of time, which may sometimes run for several years before someone notices that they may have learning disabilities, and require the help of special education, as is seen in the use of the test-score discrepancy model. Response to Intervention also has the added benefit of helping in identifying students having learning disabilities, are seen to be at risk of failing.... This helps in averting the usual scenario whereby most students continue on failing to make any significant improvement in their studies for long stretches of time, which may sometimes run for several years before someone notices that they may have learning disabilities, and require the help of special education, as is seen in the use of the test-score discrepancy model. (Mary & Ayn, 2011) Response to Intervention also has the added benefit of helping in identifying students having learning disabilities, are seen to be at risk of failing. With the early detection, appropriate adjustments can be made to their systems of teaching and progress monitoring assessment that will help the students be successful and achieve success at higher levels and thus serving to avoid potential individual failure. (Rachel & Mark, 2010) The intense one on one and group supplementary assistance, afforded by Response to Intervention has had a rather profound effect in reducing the overall number of student s, who end up getting referred for special education services. As a result of this effect, the resources available in special education services are now channeled towards helping more disadvantaged students with severe learning disabilities. Response to Intervention has also been attributed with the increase in the number of students that end up becoming successful while still in the normal education system. This is as a result, of their problem areas not being identified and rectified in advance, some of these students get locked out of the regular education system. Because it is structured to compare the performance between students, the response is intervention model can differentiate between students posting inconsistent / poor results and those who have a learning

Singapore buying a car

Singapore buying a car Executive Summary The main objective of this project is to find exposed of the diverse factors influencing on the consumer decision and consumer behaviour while buying a car in the age group of 25 to 50 in the city of Singapore. On the deeply discussion on the background its talk about various factors that guides us to understand this research and study and how and to whom and where this project report will benefit. Objectives talks about the different types of the data which could be generate by the research project and how these data is relevant. (Srivastava). The automobile industry in Singapore has shown a great potential in manufacturing an innovative and creative car, but from last two to three years registarion of the new vehicle in Singapores decline has worsened , rather than showing the sign of recovery its going down. Sales of 2009 looked like off to a poor start Q109 falling 12% as compared to the same period last year. According to the statistics analysis by the motors traders ‘ association of Singapore declair that by october sale was running 25% lower than the first 10 months of last year at 76,408 units.In 10M09 , Toyota Motors , Lexus brand , the overall market also got off to poor start with a only 25% share of new consumer vehicale registration is done. And that time after toyota Honda motors place the second with 14% of market share , third is hundai with 10.3% market share (Singapore Autos Report Q1 2010, 2010). There are so many up and downs in atomobiles industries . Due to these changes in automobile industry market, there is a need to identify and find out the reason for change of the consumer purchasing pattern . And this study aims to conclude the infuencing factor of consumer decion while buying a car in a age gruop of 25 to 50 in the city of China town. For this project we are totaly concentrated on the consumer behavior and the focus group of the people. And i was trying to find out the what consumer wants the specific quality in their car (Srivastava). And after analysis we get the result that people are highly involved in the purchase decision of a car. Introduction Singapore is most important profitable hub in the Asian cub-continent. One of the most leading industries in Singapore is Automobile industries. It is one of the leading and most stylish in Asia and in whole world which provides an innovative and latest technology not only in country but also to the global market. Many of the biggest and large automobile industries are depend on the Singapore automobile industries (Jackman, 2010). Singapore market offers opportunities in the automobile company, which continue to grow. Recent investment reflects the importance of Singapore as a major manufacturing base, especially for the production of higher value added engineering system. Many multinational corporations set up international offices for source high quality and competitively proved automotive parts. They all have established headquarters in Singapore to coordinate manufacturing and distribution operation for region (Singapore, 2008) The automobile industries in Singapore has shown enormous potential for intensification from last few years and its also helped in strengthening the countrys trade dealings with America and Europe (Jackman, 2010). In 2008 the market trend of new vehicle registration in Singapore finished Q109 by 12%. This was the sign of improvement. But in 2009 the number of the registration became limited to 73,830 compared with registration of 97,348 cars last years (Singapore Autos Report , 2004). We had just gone through recently published report on Singapore Automobile industry , and according to that report , compare to last decaes 2009 gots very poor trend in automobile industries. Rather than recovery its going down. At the beginning of 2009 it gots off to poor start , ragistration falls down 12% as compared to last decaes (Just Published: Singapore Autos Report Q1 2010, 2010). There was then a dramatic additonal degeneration in Q209, which decipher into a 20.7% y-o-y fall in new car registration for H109 , to a volume of 49, 619, according to statistics complies by the MTAS (Motor Traders Asscoication of Singapore). The severe worsening in sales dimensions and new automobile registrations has beaded expectations, especially prearranged a financial incentive packge reveal by Singapores authorities and the contribution of incentives by delaership to clear accumulation inventories. Against these conditions, BMI (Business Monitor International ) has formerly again amend our forecasts for 2009 downwards. According to forcasting it assumed that new vehicle registation in 2010 is for rise of 3.2% y-o-y , to a total of 94,644 registrations. Howerver lack of trading and registration of new vehicle in singapore placed third in 2009 in production. Toyota, honda, all these are very reputed and famous brand . in last decades overall market for Toyota is only 25% share, which ranked first placed , Honda motors sits in second place with a market share of 14%. Hundai is in third place with 10.3% up from 9% in H109. Kia is fourth with 6.6% , up from 4.8% in H109, while Nissan (5.6%) is fifth (Just Published: Singapore Autos Report Q1 2010, 2010). Models of Car in Singapore automobile industries Maruti Cars Maruti Cars Hyundai Cars Hyundai Cars Honda Cars Honda Cars Tata Cars Tata Cars Chevrolet Cars Chevrolet Cars Ford Cars Ford Cars Toyota Cars Toyota Cars Mahindra Cars Mahindra Cars Skoda Cars Skoda Cars Audi Cars Audi Cars bentley Cars Bentley Cars BMW Cars BMW Cars Fiat Cars Fiat Cars Hindustan Motors Cars Hindustan Motors Cars ICML Cars ICML Cars Jaguar Cars Jaguar Cars Lamborghini Cars Lamborghini Cars Land Rover Cars Land Rover Cars Mahindra Renault Cars Mahindra Renault Cars Maybach Cars Maybach Cars Mercedes Benz Cars Mercedes Benz Cars Mitsubishi Cars Mitsubishi Cars Nissan Cars Nissan Cars Porsche Cars Porsche Cars Premier Cars Premier Cars Reva Cars Reva Cars Rolls Royce Cars Rolls Royce Cars San Motors Cars San Motors Cars Volkswagen Cars Volkswagen Cars Volvo Cars Volvo Cars Theoretical framework Consumer Buying Behavior Consumer behavior is a challenging task to analyze the consumer. It depends upon the choice of customer what they want to buy and what they dont want to buy. This influences us to analyze better on consumer decision making process. Its necessary to know how the consumer is making the decision at time of purchasing the product. Every person has its own choices, ideas, psychology for buying a product. When I came to know about the project on consumer buying behavior I found it very interesting achievement for me as guided by my professor I got the success to complete the given task. (Consumer Buying Behavior) Why customers buy products? As we all know that a consumer buy product to satisfy the needs and his desire .some of its needs are necessary for our daily routine life and some needs are based on the customer demand. For buying a car a customer needs influences about the car. There are two types of car:- Internal influences External influences I have include both type of influences in my survey Following are the sources where a consumer gets information: Personal sources-family, friends, neighbors etc. Commercial sources: advertising; salespeople; retailers; dealers; packaging; point-of-sale displays. Public sources: newspapers, radio, television, consumer organizations; specialist magazines Experiential sources: handling, examining, using the produce How do consumers buy? This model is used for making marketing decision. It used in buying process rather than for purchasing. In first step the consumer identifies the requirement of needs. At this step consumer analyze that we should buy a car or not. After this the searching of getting information starts. A consumer more influence buy the word of mouth coming out rather than other sources like advertising, internet etc. After this its important that how does the customer use the information obtained. This is an important aspect that how a consumer analyze the information received. High-involvement purchases include those involving high expenditure or personal risk for example a car. Why should a marketer need to understand the customer evaluation process? The answer lies in the kind of information that the marketing team needs to provide consumer in different buying situations. In high-involvement decisions, the marketer needs to provide a good deal of information about the positive consequences of buying. The sales force may need to stress the important attributes of the product, the advantages compared with the competition; and maybe even encourage â€Å"trial† or â€Å"sampling† of the product in the hope of securing the sale. Post-purchase evaluation Cognitive Dissonance This is a final target of consumer post-purchase evaluation of the decision. A consumer needs to take experience of all its concern after making a decision. This is known as â€Å"cognitive dissonance†. For managing the job of post purchase it is compulsory for the marketing team to influence the maximum potential consumer that the product will satisfy its needs. After the purchase of product the consumer should encourage that it had made a correct decision. According to my survey; Which model of car do you own? * Which factor is most important to you while choosing a car? Cross tabulation Count Which factor is most important to you while choosing a car? Brand Image Price after sale services Good mileage Superior quality Overall body look Others Total Which model of car do you own? TOYOTA 27 0 0 0 0 0 0 27 HYUNDAI 1 22 9 0 0 0 0 32 HONDA 0 0 18 0 0 0 0 18 CHEVROLET 0 0 4 7 1 0 0 12 Others 0 0 0 0 3 5 3 11 Total 28 22 31 7 4 5 3 100 My aim is to know about the main perception of consumer about the car. According to the above mentioned table and my survey first main focus of the consumer is the brand image after that price comes and third sale -service comes. In china consumers are basically focusing on luxury cars because brand image is most important for buying a car. I want to know about the customer perception about car, after analyzing the table we conclude that for purchasing a car most of customers focuses on first Brand image second Price and third on after sale services. In china town city customer likes to spend their money on luxury car because brand image is most important for buying a car. Focus Group: In focus groups, a moderator uses a scripted series of questions or topics to lead a discussion among a group of people. These sessions take place at neutral locations, usually at facilities with videotaping equipment and an observation room with one-way mirrors. A focus group usually lasts one to two hours, and it takes at least three groups to get balanced results. Focus group is also called as group discussion or group interview we could say that interaction between the one or more respondent and one or more researchers for collecting the research data (Focus Groups) .Focus group is generally talks about the * How group of people talks about their interest. * motivate new ideas * exploratory research How to conduct a focus group? For conducting a focus group there are few steps which we have to follow for achieving accurate and satisfactory results. 1. Define Purpose: Defining purpose means for starting a project first we need to understand why we are doing this project. To find out what is thinking of people? And why do we want to know that? If we able to understand these three question it will make our prices easier to go to next step. We need to be clear about our project. Purpose of my project is that I want to know about the consumer buying behavior and at the time of purchasing a car how customer make purchasing decisions? 2. Establish timelines: A focus group cannot be generating overnight. We should start planning for each and every stage of Process. For our project we gather the information about the Singapore car industries. We develop the questionnaire, and fixed the deadline for that. 3. Invite the participant : In my project I have develop 15 questions. And I have done 100 questionnaires. 4. Create questionnaire and select location: I have design 15 question. Some are the personal questions and some are questions related to a car. And for our survey I had chosen Singapore. Age * Gender Cross tabulation Count Gender Male Female Total Age 18 to 25 10 0 10 26 to 35 28 0 28 36 to 50 29 16 45 Above 50 0 17 17 Total 67 33 100 I have focus 26 to 50 age group of people. I got 100 respondent apart from 100 their 67 % are male and rest are females. 45 % of people comes under the 36 top 50 age group were 29 are male and rest are females. According to survey we calculate that 73 % of respondent are from 26 to 50 age group were 57 % are male and 16 % are female. Age * Occupation Crosstab Count Occupation Student Housewife Professional Self Employed Executive IT/ BPO Others Total Age 18 to 25 6 4 0 0 0 10 26 to 35 0 3 25 0 0 28 36 to 50 0 0 23 22 0 45 Above 50 0 0 0 7 10 17 Total 6 7 48 29 10 100 The above table shows the relation between the age and occupation. According to our survey there are 45 % of respondent from 36 to 50 age of group and their occupations are professionals and self employed. Means income level must be high in this group of people. And they can buy luxury and branded car. Postal Questionnaire Questionnaire is a list of written questions, there are two types of questionnaire, first were respondent could asked to complete the question with researcher not present, these types of questionnaire is called as postal questionnaire. And secondly respondent could asked to complete question with research present is called as structured interview (Sociological Research Skills). Questionnaires are restricted two types: Close ended: In this type researcher provides a list of suitable response (Sociological Research Skills). Open ended: in this type researcher not provide any suitable list of response to the response dent .respondent asked to write the answer in their own way (Sociological ResearchSkills). For my project I am using postal questionnaire because I am a student and I am not able to go each and every places of Singapore. One of the most reliable methods of research is postal questionnaire, because it is very easy for me to standardize and analyze the questions. Each respondent answered exactly same question. And I am using close ended questioner in this type there is no misinterpret of answer. Because respondent are restricted to give only multiple choices answer (Sociological Research Skills). Sample of Questions: Postal Questionnaire Name: ________________ Age: ___________________ Gender: M/F Occupation: ______________ Income: __________________ 1. Which model of car do you own? Toyota Hyundai Honda Chevrolet Others 2. Which factor is most important to you while choosing a car? Brand Image Price After Sales Services Good Mileage Superior Quality Overall Body Look Others 3. Which color would you prefer? White Black Silver Gray Read Blue Others 4. How much will you be ready to spend on a car? $48,999 to $51,999 $52,099 to $92,299 $93,000 to $147,000 $150,800 to $187,800 Above $187,800 5. Would you be ready to pay premium charges for additional services? Yes_______ No________ Totally satisfied Very satisfied Somewhat satisfied Very dissatisfied Totally dissatisfied 6. SATISFACTION ABOUT THE SHOWROOM a) How satisfied are you with the ease of contacting the person who is entertaining you? b) How satisfied are you with the way problems were solved? c) How satisfied are you with information clarity about the car? d) How much are you satisfied with the products and services offered by Dealer? e) According to you how much are you satisfied with after sales services of the company? f) Were you satisfied with the extra benefits provided by the dealer/sales person? g) How much are you satisfied with the finance service provided here? (Where totally satisfied means 5 points, very satisfied 4, somewhat satisfied 3, very dissatisfied 2 and totally dissatisfied means 1 point) 7. Do you think that the delivery of cars was made in time? YES_____ NO_____ 8. Are you satisfied with staff working here? YES____ NO______ 9. Do you think the staff working here has proper knowledge? YES_____ NO_____ DONT KNOW______ 10. Before buying a car from here were you offered a test drive? YES_____ NO_____ 11. What was that single most important reason for initially buying the car of this brand or from this dealer? Advertisements Recommended by others Location Quality product 5 4 3 2 1 12. On a scale of 1 to 5 how would you rate you overall purchase experience? 13. Based on your overall experience how likely would you be to purchase another vehicle of this brand/dealer, if you have to replace within a year? Definitely would Probably would Might be or not Probably would not Definitely would not 14. How much are you satisfied with the performance off your car? Totally satisfied _____ Very satisfied _____ Somewhat satisfied ______ Very dissatisfied ______ Totally dissatisfied ______ 15. Do you think that your car is better than cars of others companies in this segment? Yes____ no____ Anaysis : Form finding I anlyse that purchsing a car consumer get anxiety because its not a product which used in day to day life , mostly people purchaed occasionally. And often purchase process involves the negotiation with dealer or sles person , Which need to gather lots of infromation regarding car. Most of consumer spend their lots of tim at buying because its high economy and stress could be high. According to 100 survey with singaporean , consumer ranked the following factors which are most important for taking decion for buying car. * Sales after service * Brand image * Vehicle relaibilty * Driving performance * Saftey rating * Car price infromation According to my survey Singapore car are cheapest in reality market place, compared to USA, japan , and European countries because of singapore Government ploicy. There are 100 of automobiles dealers in singapore who provides the aggressive and superior services to owners of car. Conclusion and Recommendations Since Singapore Automobile industry market is continuously in the prowl of swelling as a biggest car manufacturer, people are like to buy car as there is growth of income of normal people as well as preferences of consumer. It is very important for the car dealer or car manufacturer to understand the different feature affecting the amount in car buying behavior. According to finding and analysis of data about the consumer satisfaction of showroom its rated as 3. its consist the information provided by dealer or sales person ; service after sale, before buying allow for test drive, providing extra premium changes; and latest technology are mostly affecting the car procuring behavior. People are most conscious about spot information which is given by dealer and sales person who serves according to needs and want of the each and every customer. Sales after services, safety, brand image and reasonable price are one of the important factors for consumer. Factor two contain family needs wh ich includes income level, brand image, insurance facility, credit card acceptance is also affects the customer car procuring decisions. Factor three contains location of car dealer shop, looks availability of services provided by car dealer. Overall various internal and external factors like extra facilities , infrastructure of showroom ,location of showroom, various information provided by car dealer , promotions and media , features of car , latest technology, its all contributing in making car buying behavior of costumer. Bibliography Carmen Moreno, M. R. (n.d.). FOCUS GROUP RESEARCH REPORT. National Institutes of Health National Heart, Lung, and Blood Institute . Chung, J. W. (2003). Marketing in Singapore: Macro Trends and their Implications for marketing management. Focus Group Fundamentals. (2004, May). Methodology Brief . Focus Groups. (n.d.). Research Consultation Guidelines . Jackman, L. (2010). Automotive Industry In Singapore. Retrieved February wedness, 2010, from ABC Article Directory : http://www.abcarticledirectory.com/Article/Automotive-Industry-In-Singapore/84713 Just Published: Singapore Autos Report Q1 2010. (2010, january). Retrieved february monday, 2010, from PR- Inside.com : http://www.pr-inside.com/just-published-singapore-autos-report-r1652208.htm Singapore. (2008, May). USAutoTeam.org . Singapore Autos Report . (2004). Retrieved February Tuesaday, 2010, from Bharat Book Bureau: http://www.bharatbook.com/Market-Research-Reports/Singapore-Autos-Report.html Singapore Autos Report Q1 2010. (2010). (Aroq Ltd) Retrieved February monday, 2010, from Just Auto: http://www.just-auto.com/store/product.aspx?id=83575 Sociological Research Skills. (n.d.). Research Methods , 4. Srivastava, A. K. (n.d.). Marketing Research Project on. Consumer Buying Behavior. (n.d.). Simon, J. S. (1999). How to conduct a focus group. 10. Basics of Conducting Focus Groups. (1997-2010). Retrieved February Monday, 2010, from http://managementhelp.org/evaluatn/focusgrp.htm Focus group. (n.d.). Retrieved January 2010, from http://en.wikipedia.org/wiki/Focus_group Focus Group Transcription. (2006). Retrieved January Wednessday, 2010, from Transciption star: http://www.transcriptionstar.com/focus-group.html Focus groups how to run them. (2006, June). (Webcredible, 99 Mansell Street, London, E1 8AX, U) Retrieved February Tuesday, 2010, from Webcredible: http://www.webcredible.co.uk/user-friendly-resources/web-usability/focus-groups.shtml Focus Groups . (2000). Retrieved January Monday, 2010, from Six Sigma: http://www.isixsigma.com/vc/focus_groups/ Consumer Behavior Articles. (1995-2009). Retrieved February 22, Monday, 2010, from Science daily: http://www.sciencedaily.com/articles/mind_brain/consumer_behavior/ Marketing: Consumer Behavior. (n.d.). Retrieved February Monday, 2010, from Working Knowledge: http://hbswk.hbs.edu/topics/all-consumerbehavior.html.

Analysis of Tony Kytes, the Arch Deceiver by Thomas Hardy Essays

Analysis of Tony Kytes, the Arch Deceiver by Thomas Hardy The story is about a man who is unsure about how he feels towards his fiancà ©. The attitude shown towards love by Tony shows that he is uncommitted. Tony is unsure about his feelings for Milly; he is united with his former girlfriends Unity and Hannah. He then confuses himself about who he wants to marry. He does not love the girls for their inner beauty but only for their physical appearance which is not counted as love this is shown by him saying "I never knowed you was so pretty before" . Whereas milly's attitude shown towards love is strong and committed she feels that Tony is the perfect match and assumes that he feels the same. Milly is engaged to Tony, but Hannah and Unity want to marry him too and try to ...

Love and Mental Health in Cosi by Louis Nowra Essay

Cosi is a play written by Louis Nowra. I will be using two speeches chosen from the play to explain how the playwright uses emotive language to show the characters thoughts, views and feelings about issues in the play. The two speeches I will be focusing on are; Act 2 Scene 2 This is a conversation between Lewis and Lucy about their views on love and Lucy’s infertility. And. Act 1 Scene 4 Which is a conversation between Lewis, Nick and Henry about the Vietnamese war. The themes I have chosen are love and mental health. Love in Cosi is portrayed through the characters different views on the subject. Some believe that falling in love with a faithful partner is important; others think love is pointless and is only based on sexual relations rather than emotional connections. You can clearly see these differences in views when looking at the characters attitudes towards love in the play. The playwright has used speeches made by the characters infused with emotive language to portray these thoughts, feelings and views. The main speech I am going to be focusing on is the one made by Lucy in Act 2 scene 2, about her infidelity and what she believes to be more important about love. This conversation between Lucy and Lewis shows both their opinions on love, and what it means to be in a relationship. â€Å"How to understand how capitalism exploits the working class is important. How to stop the war in Vietnam is important. How to make a piece of theatre meaningful; and intelligent†¦. is important. After bread, a shelter, equality, health, procreation, money comes maybe love. Do you think the starving masses give a fuck about love. Love is an emotional indulgence for the privileged few. † The emotive language that is used in this quote shows Lucy’s anger and frustration with Lewis for not thinking the same way she does. She doesn’t value love more than other people’s happiness and seems disappointed that Lewis does. She also believes that love is only valued by those who exploit the working class. The emotive language used such as starving masses; this may be used to make us feel sympathy for what she thinks is her cause. The use of the word fuck is to show just how angry Lucy is. Also the way she constantly uses the word important shows that what she is talking about is something she feels strongly about. Lewis reply to her rant with one short, but meaningful quote. The way in which it is worded makes you feel that it is oozing with emotion. â€Å"Without love the world wouldn’t mean much† By using the words â€Å"the world wouldn’t mean much† its shows he would think the world and life would be less meaningful if people didn’t fall in love or believe in love. He seems to believe that love can conquer all. Mental illness is another theme that Louis Nowra explores in Cosi, the way in which he does it leave us thinking who are actually the mad ones in this play the sane or the insane. I will be focusing on Act 1 Scene 4 the speech made by Henry about his father’s nobility in the Vietnam War. For someone who is classified mentally insane he has extremely coherent views about what he believes is right and wrong. The emotive language used in this speech and the increase in henrys stutter shows the amount of anger he feels towards the subject and the betrayal he feels to find out that nick and Lewis support the Vietnamese in a war against their own country. [Banging chair on the floor] â€Å"Traitors! Traitors! Traitors! † This action of banging the chair on the floor and the use of emotive language in the quote made is used to show henrys anger but the use of the word traitors could also be used to stir the same sense and feeling of anger in the reader. My ffffather fought in the war for you. For you and ffffor me. He was a ggggreat man. You are traitors† The increase of henrys stutter is also used to show the raging anger he feels about nick and Lewis supporting the Vietnamese. Also the use of the emotive language â€Å"for you and ffffor me† could be used to make us feel like he is speaking to us as well instead of this particular quote being directed only at the charact ers in the play. â€Å"†¦.. I do not work with traitors. Australia is at war against communists and you†¦ you stab my father in the back† This quote is used to show henrys disappointment with nick and lewis for supporting the Vietnamese instead of their home, their country. Also to show the betrayal he feels on his father’s behalf for their support to the Vietnamese. Henry is the exact opposite to nick. Although nick is classified as sane his views on this subject seem to be quite insane. Nick doesn’t seem to be able to understand why henry feels hurt that he and Lewis are supporting the Vietnamese. Henry: â€Å"you ssssupport the cccommunists† Nick: â€Å"yes†Ã‚  Henry: â€Å"in Vietnam? † Nick: â€Å"sure† Henry â€Å"you give money to North Vietnam? † Nick: â€Å"for medical supplies† Henry: â€Å"to the enemies? † Nick: â€Å"yeh† You could say this is emotive language because although the answers he gives henry are short and swift. They hold the conviction that what he is saying is right. It is his belief that he needs to support the Vietnamese against Australia. â€Å"Not only are they nuts, but there right wing nuts† This quote give the feeling that nick feels that it’s wrong that their mentally insane but the fact that they are â€Å"right wing nuts† makes it a million times worse. Although nick is meant to have this sympathetic left wing idealism, he doesn’t seem all that sympathetic towards henry and his views about the Vietnamese war. Emotive language in the play is used to stir emotions in the reader as well as help explain the characters feelings towards a situation. The playwright used emotive language to portray the characters thoughts, feeling and views. Not only about these subjects but also the fact that this play also leaves us to question who are actually the insane ones.

Knight of Faith vs Overman

For my final research paper, I have chosen to compare and contrast Friedrich Nietzsche’s overman with Soren Kierkegaard’s knight of faith As if a coroner were standing over a body, holding a cold hand in one and looking at his chain watch in the other, I hear Nietzsche say: God is dead. God remains dead. And we have killed him. How shall we comfort ourselves, the murderers of all murderers? What was holiest and mightiest of all that the world has yet owned has bled to death under our knives: who will wipe this blood off us? What water is there for us to clean ourselves? What festivals of atonement, what sacred games shall we have to invent? Is not the greatness of this deed too great for us? Must we ourselves not become gods simply to appear worthy of it? – Nietzsche, the Gay Science, Section 125 As if conversing with Nietzsche I hear the response of Kierkegaard to be, God will never die, only faith in Him can, and has died, in you Nietzsche. To which Kierkegaard would add, but that’s only my perspective. Kierkegaard and Nietzsche each have views that respond to the issue of faith and the life lived by the individual. Kierkegaard’s view is called the knight of faith and Nietzsche’s called overman. The knight of faith is an individual who has placed complete faith in himself and in God. Kierkegaard argues that the knight of faith is the paradox, is the individual, absolutely nothing but the individual, without connections or pretensions. The knight of faith is the individual who is able to gracefully embrace life. Most people live dejectedly in worldly sorrow and joy; they are the ones who sit along the wall and do not join in the dance. The knights of infinity are dancers and possess elevation. They make the movements upward, and fall down again; and this too is no mean pastime, nor ungraceful to behold. But whenever they fall down they are not able at once to assume the posture, they vacillate an instant, and this vacillation shows that after all they are strangers in the world. This is more or less strikingly evident in proportion to the art they possess, but even the most artistic knights cannot altogether conceal this vacillation. One need not look at them when they are up in the air, but only the instant they touch or have touched the ground–then one recognizes them. But to be able to fall down in such a way that the same second it looks as if one were standing and walking, to transform the leap of life into a walk, absolutely to express the sublime in the pedestrian–that only the knight of faith can do–and this is the one and only prodigy. – Soren Kierkegaard, Fear and Trembling, Nietzsche’s overman can be described as; overman has his own self, both his higher and lower natures, neither repressed. He has this, his world, to which he is faithful. He has the love of this life, in this world, without the illusions that this world is inferior. And he has his reflective mind that reinforces these ideas. I believe that Nietzsche would claim his perspective to better because his claim focuses on this world, the one known to exist, whereas Kierkegaard’s claim implies a next life. Nietzsche would argue that Kierkegaard’s claim has two assumptions, 1) that there may or may not be an after life, and 2) that it is superior to this life. I like Nietzsche’s view of overman; overman is strength incarnate, reveling in the beauties of this life while satisfying his desires, both worldly and not. But it begs me to ask the question, as long as the anticipation of the next life doesn't interfere with the enjoyment of this one, can an overman not love this life and carry this love so far to greatly anticipate the next life as possibly even more beautiful than this one? I would further like to challenge Nietzsche on the topic of morals, and his overman. Since there is no objective truth, there are no objective morals or values. One becomes free to create their own and this is precisely what overman does. Overman has his own set of morals and values. Unless the morals one lives by here on earth are different than those they live by in Heaven, I don't see a problem. And even then I don't see a problem, unless one desires Heaven with its values inferior to their own. If one enjoys the way they live here and Heaven takes those enjoyments and morals away, why would one desire to live in Heaven at all? Nietzsche professes that God is dead, meaning the very idea of God's salvation is no longer held in the world's belief. If this is so, then doesn't it imply that having religious faith is indeed a subjective act, if not the highest possible subjective act? The fewer people who truly believe only means that the objective uncertainty is greater. Since objective uncertainty is at a maximum, so too must be the will to believe and the passion by which to believe. If this does not require also the maximum amount of courage, I don't know what does. I also like Kierkegaard’s view, but his view as well again begs me to ask questions. Kierkegaard’s knight of faith is self sacrificing. Christianity's absurdity makes it harder to have faith than to not. It almost seems that faith is a response to the fear of being wrong about the afterlife. Better to believe in just case than not believe and burn for it. The very degree of doubt makes belief seem desperate. But strong God fearing people should not feel such apprehension for the next life. Now don't get me wrong, they shouldn't depend on the next life for salvation. They shouldn't even depend on the existence of the next life, for there may be none. But if so, one isn't even disappointed if the next life doesn't exist since this life gives them all the happiness they desire. The despair that, Kierkegaard speaks of, needn't exist if he grant the premise that God desires ones happiness in this life, and if he grant the human race the possibility of achieving this happiness, independent of the next and possible nonexistent life. Subjectivism says that it matters more how one believes than it does what or why we do. So if one believes fervently that one can be happy here, what God would impose that such subjectivity is wrong, that one can only be happy independently of this world? Nietzsche’s overman has this courageous independence, but why can't a knight of faith also have it? I think that both Nietzsche and Kierkegaard have valid points. The overman's worship of this world, a world made beautiful by God Himself, is justified. It's courageous to find happiness in a meaningless world. The knight of faith's authentic anticipation of the next is equally justified as long as such faith doesn't interfere with living an authentic life while here on earth. The overman is not inferior to the knight of faith and the knight of faith is not inferior to the overman. They are both authentic, subjective existing individuals, living life the fullest way they know how, both courageous in their own ways. They are both equally superior in courage to all the slave moralists, master moralists and mock Christians of the world. And while I live here on earth, neither the overman nor the knight of faith can discredit the other, since there may or may not be an afterlife. The lacking evidence of an afterlife doesn't suggest there isn't one. Where would be the challenge in believing in something I know to exist? Likewise the very notion of Christianity defying common logic tempts me to doubt the faith it is so hard for me to have.